Archive for 'Resources'
Posted on 02. Sep, 2010 by Ran Regev.
Yesterday I happened to see one-hour video on the evolution of the Internet (some old archive of Ken McCarthy … I think he’s a guru when it comes to the Internet), innovations points which occurred in 1994 the year the medium was announced, to see this video makes you remember things Moreover it shows that [...]
Posted on 31. Jul, 2010 by Ran Regev.
Multi-Variant Testing Test multiple variables allows you to test many variables (variables = each object on the landing page such as logo , button , text , image , another button , another call for action etc.), The test is carried out simultaneously examining all variants or elements on the page, it’s like running many [...]
Posted on 24. Jul, 2010 by Ran Regev.
The subject of web analytics is one of my favorite subjects , there is allot to talk about no doubt , in today’s internet web analytics is an important factor , I know that most of us are focusing on sales and how to bring more customers in to buy our products and funnel analysis [...]
Posted on 23. Jul, 2010 by Ran Regev.
Following my last post I promised I will explain about how to get things done… Choosing the method of how to change/fine tune/optimize there are two main actions in conversion tuning: 1. Decide what to change to produce other alternatives. 2. Examining the impact of those changes Choose what to change and what are the [...]
Posted on 16. May, 2010 by Ran Regev.
This is the third post out of 3 I planned on writing this week, I hope it will tie a few loose ends. I must say I am an addict, I love numbers and I love making a decision based on empiric data and not emotional hunch (although emotions and instincts are a powerful tool [...]
Posted on 08. May, 2010 by Ran Regev.
For those who read my last post regarding e-mail marketing, well… this is the second out of 3 posts I am going to publish, hopefully it will shed some light upon this medium and help you guys…And girls reach your prospects. like any marketing channel it is important to understand that email marketing is a [...]
Posted on 03. May, 2010 by Ran Regev.
E-mail marketing – “War of the Worlds” is the first chapter in a series of posts i will write regarding email marketing. In continuation to my last post, I believe that the medium called e-mail marketing is a very important channel in our marketing mix and needs to be explored in depth. Today we all [...]
Posted on 29. Apr, 2010 by Ran Regev.
You all probably read the last research published regarding the amounts of SPAM out there, it was on all the blogs, I just had the urge to say something about it Does anyone remember Monty Python? British series that broke out in our minds crazy late 60′s early 70′s (I wasn’t even born but let [...]
Posted on 24. Apr, 2010 by Ran Regev.
Marketing copy – A title is everything After a period of relative silence (These were an insane couple of months … no complaints) I decided to try and shed some light on an important issue, an emotional world called marketing copy design, and what it is exactly? Well…the right description would be “Copy writing is [...]
Posted on 23. Apr, 2010 by Ran Regev.
Guerrilla!? Who’s it good for? Almost a natural continuation to my last post it’s really important to understand how to fight a guerrilla warfare, what is it exactly and really how it is implemented, the statements may seem general, but each one of you can apply these techniques in one form or another, in a [...]