Yesterday I happened to see one-hour video on the evolution of the Internet (some old archive of Ken McCarthy … I think he’s a guru when it comes to the Internet), innovations points which occurred in 1994 the year the medium was announced, to see this video makes you remember things Moreover it shows that [...]
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Multi-Variant Testing Test multiple variables allows you to test many variables (variables = each object on the landing page such as logo , button , text , image , another button , another call for action etc.), The test is carried out simultaneously examining all variants or elements on the page, it’s like running many [...]
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The subject of web analytics is one of my favorite subjects , there is allot to talk about no doubt , in today’s internet web analytics is an important factor , I know that most of us are focusing on sales and how to bring more customers in to buy our products and funnel analysis [...]
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Following my last post I promised I will explain about how to get things done… Choosing the method of how to change/fine tune/optimize there are two main actions in conversion tuning: 1. Decide what to change to produce other alternatives. 2. Examining the impact of those changes Choose what to change and what are the [...]
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For those who remember the beginning of the Internet as we know-it (you might say in 1994) the success measure was based on the amount of views or the eyeballs, the more hits you got the better, a site was popular once it had many visitors…Nothing changed really , though many years have passed since [...]
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I always remember myself reading allot , I am not talking about your main stream novels or mind blowing biographies, I don’t like “running” after information and this is one of the reasons I am subscribing to many destinations that can enhance my knowledge In marketing , I believe that each marketer must be involved [...]
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This is the third post out of 3 I planned on writing this week, I hope it will tie a few loose ends. I must say I am an addict, I love numbers and I love making a decision based on empiric data and not emotional hunch (although emotions and instincts are a powerful tool [...]
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For those who read my last post regarding e-mail marketing, well… this is the second out of 3 posts I am going to publish, hopefully it will shed some light upon this medium and help you guys…And girls reach your prospects. like any marketing channel it is important to understand that email marketing is a [...]
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E-mail marketing – “War of the Worlds” is the first chapter in a series of posts i will write regarding email marketing. In continuation to my last post, I believe that the medium called e-mail marketing is a very important channel in our marketing mix and needs to be explored in depth. Today we all [...]
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You all probably read the last research published regarding the amounts of SPAM out there, it was on all the blogs, I just had the urge to say something about it Does anyone remember Monty Python? British series that broke out in our minds crazy late 60′s early 70′s (I wasn’t even born but let [...]
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